Shannon Baylor

What I'm Building

Some problems are better solved with a project. Others need a company. I'm interested in both.

Founder · Youth Sports Marketplace

Klubbi

Helping families find where their kids belong in sports.

Klubbi is a city-by-city youth sports marketplace built around a simple idea: finding a program isn't enough. Families need enough information to decide whether it's actually right for their kid. We're building better discovery around cost, culture, fit, trust, registration, and the hundreds of local organizations that are surprisingly difficult to find online. Launching first in Houston.

Founder · Public & Community Sports Infrastructure

SportsWell Co.

Better sports and recreation systems for communities.

SportsWell works with public agencies, municipalities, schools, community organizations, and institutions on the projects, programs, and operational infrastructure behind sports and recreation. The work sits where access meets execution: turning community needs and program goals into initiatives that are structured, measurable, and built to work in the real world.

Let's Play, Houston

A youth sports discount card that brings down registration fees and program costs for Houston families.

Sideline Assist

A sports planning app for families: schedules, logistics, and everything in between, in one place.

Projects · Fractional Operations · Systems · Automation · AI

Sports Systems Studio

Building the systems behind growing sports businesses.

A growing sports organization eventually reaches a point where hustle stops being an operating system. The Studio works behind the scenes on the projects, processes, technology, automation, and operational infrastructure that help sports, fitness, and performance organizations grow without everything becoming harder to run.