The Mission
Every kid deserves the whole journey, not just the door. Not every kid gets the chance. I'm building until that changes.
Why Sports?
Every kid deserves the whole journey, not just the door.
I spent more than a decade building and running youth sports, recreation, and wellness programs.
And over time, one thing became increasingly difficult to ignore:
Access isn't just about whether a program exists.
It's whether a family can find it.
Afford it.
Understand what they're actually paying for.
Get there.
Navigate registration.
Trust the organization running it.
Find the right level of competition.
And ultimately, find a place where their kid has a real opportunity to belong, develop, and keep going.
The gap between kids who get those opportunities and kids who don't isn't always passion or talent.
Sometimes it's infrastructure.
That's why creating better access to youth sports remains at the center of my personal mission, even as my work extends across the broader sports industry.
Because better infrastructure doesn't just make sports organizations run better.
Sometimes it changes who gets to participate at all.
The opportunity gap
A kid in Pearland has access to 12 different youth soccer leagues within 10 miles.
A kid in Acres Homes has access to 1.
Same city. Completely different sports infrastructure.
And the gap isn't only at the door. It runs through the whole journey: finding a sport, growing in it, being coached well, the losses that build a kid, belonging to a team.
That gap doesn't close itself.
It's not a motivation problem. It's not a parenting problem. It's an infrastructure problem, and infrastructure can be built.
The data layer
Building the evidence base.
4,000+ programs scraped
1 city
0 centralized places to find them
I'm learning data science specifically to answer questions nobody has clean data for yet. Which neighborhoods lose kids to sports by age 12? Which program models have the best retention? Where are the gaps, exactly, and how big are they? You can't close a gap you can't measure. I'm building the tools to measure it.
The wider mission
There's a layer underneath the products.
The research, the advocacy, and the evidence base for why this work matters. It's the long-term home for the mission when the tools do their job. More on that as it takes shape.
Work with us
Build this with me.
If you work in youth sports, sports equity, or nonprofit access work, I want to talk to you. There's too much to build for one person to build alone, and the right partnerships change what's possible. Let's figure out if we're one of them.